First have a look at the video:

The way I see it the idea behind this video is that until now images have been used for a lot of bad reasons. Their message on their website is:

So ask yourself this. If you had the entire world’s attention for just a few minutes, what story would you tell? Perhaps you think the world looks at you, your country and your culture… and just doesn’t understand. Then do something about it. Make a film and upload it here You never know. It could end up bringing millions of people that bit closer together.

The least you can say is that they are used to influence a lot of people at the same time. As they say: “images of the many have been in the hands of the few”. How extraordinary it would be to look through the eyes of other people around the world. Not the people in control of the big cameras but ordinary people like you in me. And in a way we can if you look at the video somebody makes when he wants to make a statement. Not through his eyes but through his lens.Have a look at their website. Somehow I like the idea a lot. One last quote which struck a chord with me:

Movies can’t change the world. But the people who watch them can.

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