I read this post at salesforce:
Salesforce.com is considering bringing to market a new service enabling companies to share leads, opportunities and custom objects with each other (assuming both are using salesforce.com). What would you call this service?
If you have another name suggestion please post it in a comment.
This seems a rather interesting application of Web 2.0 sharing of information. Companies sharing leads in a network through their CRM system. There are of course a lot of questions like how do you protect your leads against competitors, how easy it is to create rules how to share and such. But still, the idea has a huge potential I think.