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Salesforce

I read this post at salesforce:

Salesforce.com is considering bringing to market a new service enabling companies to share leads, opportunities and custom objects with each other (assuming both are using salesforce.com). What would you call this service?

If you have another name suggestion please post it in a comment.

This seems a rather interesting application of Web 2.0 sharing of information. Companies sharing leads in a network through their CRM system. There are of course a lot of questions like how do you protect your leads against competitors, how easy it is to create rules how to share and such. But still, the idea has a huge potential I think.

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{ 3 } Comments

  1. Cordny Nederkoorn | Tuesday, September 23, 2008 at 17:13 | Permalink

    Hi Martijn,

    just reading your very informative blog.
    I have 1 comment to this particular story
    about SalesForce.
    For me, web2.0 is the consumer-related web-based software services and SAAS the business related web-based software services. This to differentiate these software services considering its user.
    CRM application is for me SAAS and not web2.0.
    How do you think about this?

    Regards, Cordny
    How do you feel to this?

    Kind regards,
    Cordny

  2. Martijn Kriens | Tuesday, September 23, 2008 at 21:12 | Permalink

    Hello Cordny,

    I wonder if we need to make this strict distinction between business and private. To me the essence is that you see a big movement in network relation, between people, between applications, between machines. It is becoming more and more a connected world.

    Social networking started in the private domain and has crossed over to the business domain. Salesforce is creating special tools to use social networking for lead referral. To me that is one of the interesting aspects of the current time, that the line between work and private is blurring. You can also see this in the rise of ZZP’ers where company and personal interest is coming together and where people need to rely on their networks.

  3. Cordny Nederkoorn | Wednesday, September 24, 2008 at 14:25 | Permalink

    Hi Martijn,

    you are quite right. That#s what networks all about:
    Business and personal networks come together on the internet :-) and that movement is fast and rapid.

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