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Are you linkedIn?

I think we all know the sorry feeling that we lost track of people we knew and worked with in the past but lost sight of. In the past it a was always very hard to find them again. Since some time now there is a new social network called LinkedIn. The idea is that you can find people by name and that they themselves keep their profiles up date. Meaning you can find them on their current e-mail address. By using it I already found some old friends from the places I worked, colleagues, customers and partners. It even integrates into outlook and recognizes people you may know from all the old e-mails you have sent (I have an archive of all my mails from 1997 and on) This linking to each other creates an interesting web. You can normally see the acquaintances of other people and and have a look at their network. Potentially you can get an introduction for people you wish to contact. One of the other interesting features is that you can pose a question that others can try to answer. It seems to ...

Conversation

Some books are very helpful in making you understand developments. This summer I have read a book called "The Cluetrain manifesto". Central theme of the book (which by the way is written in 2000 but started as as website in 1999) is the statement that markets (and a lot of other things) are conversations. The way companies use corporate communications and PR to tell us how we should think about them simply does not work anymore. It makes you think. When I go to the market each Saturday to get the ingredients for a nice dinner I am in constant conversation. I tell the girl that always helps me with the vegetables how they were last week and she tells me what kind of specials she has this week. Sometimes we discuss how the ingredients are best used for the recipe I will be making. I learn from her and sometimes I can tell her new things. Same with the small butcher that I go to. In essence this is a weekly conversation that accompanies the business we do together. The one greatly enhances the other. In ...