In samenwerking met Upstream en Coosto gaat Marketingfacts in aanloop naar de Tweede Kamer-verkiezingen in september regelmatig aandacht besteden aan de rol van sociale media in de verkiezingsstrijd door politieke onderwerpen te monitoren. Marketing en politiek hebben tenslotte veel met elkaar gemeen: beide gaan over het goed overbrengen van een idee. Vandaag de kick-off.
In 2004 hebben sociale media voor het eerst grootschalig hun intrede gedaan in de politiek. Howard Dean, presidentskandidaat in 2004, was de eerste die internet en vooral tools als Meetup.com actief gebruikte in zijn campagne. Joe Trippi heeft daar een zeer lezenswaardig boek over geschreven: “The revolution will not be televised”.
We zijn nu acht jaar verder en sociale media zijn niet meer weg te denken in de politiek. Interessant is dan ook hoe de sociale media de Tweede Kamer-verkiezingen van 12 september a.s. zullen beïnvloeden. In de komende tijd zullen we op regelmatige basis een analyse maken over:
- waar twitteren politici (eerste en tweede kamer) over en hoeveel, wat is de trend
- waar twitteren politiek actieve twitteraars over (definitie is een politieke term in de bio) en wat is de trend
- welke politieke onderwerpen worden in het algemeen op sociale media besproken en wat is het sentiment. Hierbij richten we ons vooral op een aantal grote politieke onderwerpen (woningmarkt, pensioen, Europa, zorg, bezuinigingen). Continue reading
Some uses of social technologies and big data are really surprising. When you collect lots of information about DNA and diseases it is logical that you can identify certain DNA sequences that pose an extra risk.
I came across the site my.microbes.eu that I was really flabbergasted about. Our bodies contain almost 2 kilos of bacteria, mainly in our guts. We live with these batteries in symbiosis, we would not survive without them. However, imbalances between these bacterias and their context (us..) can lead to severe problem for many people. Bowel problems are for many people a constant and nagging problem. Continue reading
Technology means different things for different people. That means that we need a lot more user involvement in the development of technologies for elderly. However, most technologies are developed by people in a different age bracket than the elderly people they are meant for. In the video below you see an advertisement where a company tries to sell an advanced alarm button with video to their elderly customers. Look at 40″ how horribly ugly that alarm button is. Continue reading
Loneliness is one of the big issues in elderly care, partly due big societal changes. 50 years ago most people died less than 15 kilometer from the place that they were born. This meant that families for the most part lived close together and had frequent contact with each other. Nowadays families often live all over the country. Distance is a big hurdle for intimate contact. Also, the loss of the church as the place where generations meet every Sunday is an important factor. It is much harder to ignore loneliness when you physically meet every week. Continue reading
For a project in eHealth I have adopted the speech from Kennedy where he pledges to focus many efforts in order to put a man on the moon. Because, as he says, “not because it is easy, but because it is hard”
Looking at this speech is still amazing after all those years. Not just because of the eloquence of Kennedy but because of the idealistic spirit of a society that sets a goal and is willing to make great sacrifices in order to achieve that goal. I think in our age and time we have lost some of that willingness to put society first and the individual second.
There is no strife, no prejudice, no national conflict in outer space as yet. Its hazards are hostile to us all. Its conquest deserves the best of all mankind, and its opportunity for peaceful cooperation many never come again. But why, some say, the moon? Why choose this as our goal? And they may well ask why climb the highest mountain? Why, 35 years ago, fly the Atlantic? Why does Rice play Texas?
We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.
And of course, as he promised, this was the result on July 1969.
With the company ReMarketable we are working on a “Medical Data Recorder” for operating rooms. Just like the flight data recorder (aka the black box in a aeroplane). I The flight data recorder is an important aide in the safety culture of aviation since a) pilots know that all actions are recorded and can be reviewed and b) after an accident there is always objective and factual data on the condition how things went wrong. There is of course a difference between pilots and surgeons. However, the way the safety and quality culture can be enhanced looks very much the same. A medical data recorder will play an important role in this.
Today an article is published in Spits about the medical black box and a radio interview was held with us on Radio 1 at the AVRO.
You can find the article here.