Sticky

MeIt is amazing how fast social networking is growing. Every time I am giving a presentation I always ask my audience how many people use one or more social networking sites like Facebook, MySPace, Hyves, LindedIn or another. Since a year this percentage is growing from 20% to more than 70% nowadays. I think especially business oriented sites like LinkedIn made social networking more “salonfähig” than before.
Social networking is I think an area where the idea of “the rich get richer” is especially true. After all, once you have many customers you tend to have more people sending invitation and there is more chance that people send invitations to you. One would expect that only some big sites remain and that newcomers have a hard time growing.
Therefore it is surprising that a new one, Plaxo, is really flooding my e-mail box. Many contacts have send me an invitation. After 10 invitations I decided to take a look, make an account and start using it too. I was a bit weary for this since using lot’s of sites is awkward, I thought.
But I must say this is a sticky one. Firstly they are very easy to link to your existing social networking site like LinkedIn. Secondly they use something they call “pulse”. On plaxo you can fill in the blogs you write, the photo sites you use and all other exhibitionist’s methods and they are shown in a log to all your contacts. This resulted in several comments on the photo you see above, I did not realize that it would be shown to all (welcome to the world of total transparency). Before I wrote about small world networks. One of the effects I see by using Plaxo is that you can see that lots or your contacts make contact with people you also know (and since you see this in the “pulse” you immediately connect to them too …).
One of the interesting developments in social networking is OpenSocial from Google, used by Plaxo too. Google failed miserable with Orkut and other social tools they developed. So they decided to create an API that makes it possible to integrate all social sites in an easy way. And thereby minimizing the advantage you have by having lots of members since everything integrates easily. And thereby minimizing your disadvantage when you have failed miserably in creatign you own social site. You have to admire them…

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